Passage One
Questions 46 to 50 are based on the following passage.
Supermarkets have long been suffering as one of the thinnest-margined businesses in existence and one of the least-looked-forward-to places to work or visit. For more than a decade, they have been under attack from e-commerce giants, blamed for making Americans fat, and accused of contributing to climate change.
Supermarkets can technically be defined as giants housing 15,000 to 60,000 different products.Th revolutionary idea of a self-service grocery, where people could hunt and gather food from aisles rather than asking a clerk to fetch items from behind a counter, first came about in America. There is some debate abot which was the very first, but over the years a consensus has built around King Kullen Supermarket, founded i New York in 1930.
For some 300 years, Americans had fed themselves from small stores and public markets.Shopping for food involved mud, noisy chickens, clouds of flies, nasty smells, bargaining, and getting short-changed. The supermarket imitated the Fordist factory, with its emphasis on efficiency and standardization, and reimagined it as a place to buy food. Supermarkets may not feel cutting-edge now, but they were a revolution in distribution at the time. They were such strange marvels that, on her first official state visit to the United States in 1957, Queen Elizabeth II insisted on an impromptu (即兴的) tour of a suburban-Maryland Giant Food.
The typical supermarket layout has barely changed over the past 90 years. Most stores open with flowers, fruit and vegetables at the front as a breath of freshness to arouse our appetite. Meanwhile, they keep the milk, eggs, and other daily basics all the way back so you'll travel through as much of the store as possible, and be tempted along the way.
In the early days, as the supermarket multiplied, so did our suspicion of it. We have long feared that this“revolution in distribution” uses corporate black magic on our appetite. The book The Hidden Persuaders, published in 1957, warned that supermarkets were putting women in a “hypnoidal trance (催眠恍惚状态),” causing them to wander aisles bumping into boxes and “picking things off shelves at random.”
46. What problem have supermarkets been facing?
A) They are actually on the way to bankruptcy.
B) They have been losing customers and profits.
C) They are forced to use e-commerce strategies.
D) They have difficulty adapting to climate change.
47. What does the passage say about the idea of a self-service grocery?
A) It was put forward by King Kullen.
B) It originated in the United States.
C) It has been under constant debate.
D) It proves revolutionary even today.
48.What did supermarkets do by adopting the Fordist factory approach?
A) They modernized traditional groceries in many ways.
B) They introduced cutting-edge layout of their stores.
C) They improved the quality of the food they sold.
D) They revolutionized the distribution of goods.
49. What is the typical supermarket layout intended to do?
A) Arouse customers’ appetite to buy flowers, fruit and vegetables.
B) provide customers easy access to items they want to buy.
C) Induce customers to make more unplanned purchases.
D) Enable customers to have a more enjoyable shopping experience.
50.What have people long feared about supermarkets?
A) They use tricky strategies to promote their business.
B) They are going to replace the local groceries entirely.
C) They apply corporate black magic to the goods on display.
D) They take advantage of the weaknesses of women shoppers.
答案解析：
由题干中的“What problem have supermarkets been facing”定位到第一段。第一段提到“Supermarkets have long been suffering as one of the thinnest - margined businesses in existence and one of the least - looked - forward - to places to work or visit. For more than a decade, they have been under attack from e - commerce giants...”，说明超市长期面临利润微薄的问题，且十多年来受到电商巨头的冲击，也就是一直在失去客户和利润，所以选B。
由题干中的“the idea of a self - service grocery”定位到第二段。第二段提到“The revolutionary idea of a self - service grocery...first came about in America.”，表明自助杂货店的想法起源于美国，所以选B。
由题干中的“adopting the Fordist factory approach”定位到第三段。第三段提到“The supermarket imitated the Fordist factory, with its emphasis on efficiency and standardization, and reimagined it as a place to buy food. Supermarkets may not feel cutting - edge now, but they were a revolution in distribution at the time.”，说明超市采用福特工厂模式，在当时的商品分销方面是一场革命，即革新了商品的分销方式，所以选D。
由题干中的“the typical supermarket layout intended to do”定位到第四段。第四段提到“Most stores open with flowers, fruit and vegetables at the front as a breath of freshness to arouse our appetite. Meanwhile, they keep the milk, eggs, and other daily basics all the way back so you'll travel through as much of the store as possible, and be tempted along the way.”，表明典型的超市布局是为了让顾客在店内多走动，从而被诱惑购买更多计划外的商品，所以选C。
由题干中的“What have people long feared about supermarkets”定位到第五段。第五段提到“We have long feared that this ‘revolution in distribution’ uses corporate black magic on our appetite.”，并举例说明人们担心超市用一些手段影响顾客的购买行为，也就是使用狡猾的策略来促进业务，所以选A。
