购买

First, by reviewing theory of purchase behavior mode, the paper proposes that marketing mix influences first time purchase intention via a "Black Box".

首先，通过对消费者购买行为模式的理论回顾，论文揭示了企业的营销策略是通过消费者的购买决策黑箱影响到其首次购买意愿的，这为实证研究提供了基本的理论框架。

Based on the Bayes theorem we can calculate the expected future purchase frequency and average monetary value in a given customers' fast purchase behavior, and the customer's future economic value is the multiplication of these two expected values.

基于贝叶斯原理，在给定过去购买行为条件下我们可以计算顾客未来购买次数和平均购买金额的期望值，顾客的未来经济价值就是这两个期望值的乘积。

The second one, the influence on different characteristics and buying behavior of cruise tourists purchasing decision is different. The conclusions are as follows: The impact factor of different sex cruise tourists purchasing decision has no significant difference.

不同特征和购买行为的邮轮旅游者购买决策影响有所不同，主要表现为：不同性别的邮轮旅游者购买决策影响因子不存在显著性差异。